“Use a picture. It’s worth a thousand words.“
Newspaper editor Arthur Brisbane can’t be credited with inventing the phrase ‘A picture is worth a thousand words,’ as no-one knows who first said it, but he might well be the first to have commited it to print in the text of an instructional talk he gave to the Syracuse Advertising Men’s Club, in March 1911.
Whoever invented it though was correct. Visitors to your website are potential customers seeking information and much of that information will be text-based. But humans are primarily visual creatures and we love images, particularly images with people in them. We seek out faces; we love smiles and we like to see interaction.
Recently two small-business owners approached me requesting head shots. I was happy to oblige but we also discussed ways of using images to draw people into their sites. In this post I’ll discuss one business and in the next post we’ll look at the second one.
Chris teaches ukulele and runs uke workshops. After chatting we thought it would be good to photograph both a private lesson and a workshop so people could get a feel for what happens.
I was able to show that the private lessons, which take place in Chris’s home, are relaxed and fun. No amount of words would be able to convey the connection between student and teacher evident here.
Click on any image to enlarge.
Likewise the workshops, held at various venues are clearly informal and fun. Potential clients looking at the images could easily imagine themselves being part of such a happy group.
The important thing here is the visual impact of the images. It’s almost impossible not to smile when we see someone smiling. Psychologically we feel happy when we look at happy people and it makes it easier to imagine ourselves being happy in that same scenario. So any apprehension about booking a lesson or a workshop place just melts away. No words required. That’s the power of an image…or several!
If you would like to discuss how to use photography to generate clients then please contact me.